Good Books On C.S. Lewis, J.R.R. Tolkien, and Their Friends If youre a fan of Narnia or Middle Earth, you may want to know more abo...
Sunday, July 12, 2020
Good Books On C.S. Lewis, J.R.R. Tolkien, and Their Friends If youre a fan of Narnia or Middle Earth, you may want to know more about the Inklings, the group of writers who came together regularly in Oxford to share a pint and to discuss their latest literary creations, from The Hobbit to an allegory on creativity to The Lion, the Witch, and the Wardrobe. Theres a new biography on the literary lives of the Inklings coming this summer, and it got me thinking about all the good books Ive read about C.S. Lewis, J.R.R. Tolkien, and their friends. Theyre a fascinating group of people and I just cant get enough. So while we wait for The Fellowship to come out in June (it looks good!), here are a few other books to read on The Inklings. The Inklings: C.S. Lewis, J.R.R. Tolkien, Charles Williams and Their Friends by Humphrey Carpenter The Inklings is an engrossing group biography, complete with trips to the Eagle and Child to share a pint and evenings spent reading works-in-progress aloud to each other, as well as all the drama and personal complications that came with working in such close proximity with friends. Humphrey Carpenter does a great job of examining these mens lives in the context of their friendship with each other. Fascinating. The Inklings of Oxford by Harry Lee Poe, photography by James Ray Veneman A guide to Magdalen College, the Eagle and Child pub, Christ Church, and the other locations familiar to the Inklings. Oxford was central to the lives of these men, and this book gives you a glimpse of the streets they walked and the lives they lived. It even includes a walking path into Headington, where C.S. Lewis lived with his brother at The Kilns. C.S. Lewis: A Life by Alister McGrath Ive read a lot of good biographies of C.S. Lewis Lenten Lands by Douglas Gresham, The Magic Never Ends by John Ryan Duncan but this one is my favorite. C.S. Lewis was kind of a complicated guy, and Alister McGrath does not avoid his oddities or mistakes. To me, seeing the whole picture just makes his story that much better. Who was Jack Lewis? How did a midnight conversation with Tolkien in an Oxford garden change his whole life? What was his relationship with his brother really like? Its a fascinating portrait of an eccentric and awesome man. J.R.R. Tolkien: A Biography by Humphrey Carpenter I liked Humphrey Carpenters biography of the Inklings so much that I went right out and picked up another of his books: a biography of J.R.R. Tolkien. The story of the creator of Middle Earth from a sad childhood, through World War I, into life as a professor of English in Oxford, where one day while marking essay papers, Tolkien found a blank sheet of paper and jotted down the line: In a hole in the ground there lived a hobbit. The creation of The Lord of the Rings was long and winding, and Humphrey Carpenter tells the story well. The Oxford Inklings by Colin Duriez This is a new one that just came out this month so I havent read it yet, but oh man, it looks good. Walter Hooper calls it one of the best books on the Inklings Ive ever read and Harry Lee Poe says that Colin Duriez makes us feel as though he has just come from a morning with [the Inklings] at the Eagle and Child. I cant wait to get my hands on this one. So those are the best books Ive read on the Inklings. And of course there are the many great books written by the Inklings themselves, from Narnia to The Lord of the Rings to Mere Christianity to Surprised by Joy. (If you want to know where to start, Rioter Kate Scott wrote a great beginners guide to C.S. Lewis.) And a quick bonus round: A Severe Mercy by Sheldon Vanauken This book isnt directly about the Inklings, but its written by a friend of C.S. Lewis and includes 18 letters from him. Its a memoir about grief, love, and the journey to faith, and its sad but oh so good. And if you want a bit more England and Oxfordshire, heres our guide to literary Oxford. Happy reading! ____________________ Book Riot Live is coming! Join us for a two-day event full of books, authors, and an all around good time. Save Sign up for True Story to receive nonfiction news, new releases, and must-read forthcoming titles. Thank you for signing up! Keep an eye on your inbox.
Wednesday, May 20, 2020
MILITARY DISCIPLINE AND RESPECT FOR AUTHORITY Discipline is used in the civilian world as of coarse the military world. As a basic everyone is expected to address everyone by their proper tittles. In the Army, saluting is to show respect toward an officer, flag, or our country. When talking to an officer, stand at the position of attention unless given the order Ã¢â¬Å"at easeÃ¢â¬ . discipline is a specific form of instruction which develops self control, character, and efficiency. Discipline is the most important in order to ensure the efficiency of the military organization. The level of discipline directly affects a soldierÃ¢â¬â¢s conduct and it affects every aspect of the military life. Traits are found on individuals that is manifested byÃ¢â¬ ¦show more contentÃ¢â¬ ¦Its extending respect to seniors at all times and the proper conduct, discipline, prompt execusion of orders and to maintain separation of ranks. Customs and courtesies both are used in the civilian and military world. Customs are those things we do in the military because we are Ã¢â¬Å"disciplineÃ¢â¬ . For example, if a non commission officer walks towards a soldier, the soldier must stop and immediately got to Ã¢â¬Å"parade restÃ¢â¬ or Ã¢â¬Å"at easeÃ¢â¬ unless the non commission officer says to Ã¢â¬Å"relaxÃ¢â¬ . When people enter the Army life, they become soldiers, soldiers who are taught to be discipline in the military manner. As soldiers they are tought that if they have poor discipline it can result the loss of a soldiers life. Being discipline simply means the understanding of our tasks and obeying our orders promptly because our fellow soldiers and leaders depend on us to do so. The purpose of discipline is to make us soldiers well trained, to ensure we wear the uniform properly, follow orders, or to repeat tasks until they are done correctly. In routine, discipline is things like saluting, addressing everyone with their proper tittles such as SGT, SSG, SIR, MAM, Etc. Discipline isnÃ¢â¬â¢t just following orders or just giving punishments for doing the Ã¢â¬Å"wrong thingÃ¢â¬ but is something leaders and soldiers built together. Discipline is the desire to do what is right even if its difficult. itÃ¢â¬â¢s the desireShow MoreRelatedCorrective Essay: Military Bearing and Respect857 Words Ã |Ã 4 PagesAccording to Field Manual 6-22, Ã¢â¬Å"Military Bearing is defined as having or projecting a commanding presence and a professional image of authorityÃ¢â¬ . The United States Army is structured on several values and principles that it upholds, among these are military bearing, discipline and respect. Leaders should be able to make these big decisions with all his confidence projecting out with his military bearing. A leader should look like a leader, disciplined, confident, and has the skills and abilitiesRead MoreSoldier and Appearance Military Appearance Essay634 Words Ã |Ã 3 PagesWords 5 Pages Always Maintain Good Military Appearance Military Appearance In this paper I will discuss the importance of why a NCO or Drill Sergeant should maintain proper military appearance and why it is important. The NCOÃ¢â¬â¢s Creed first states that Ã¢â¬Å"no one is more professional than IÃ¢â¬ , so I am sure that means more than just appearance. It Premium 1553 Words 7 Pages Appearance Is a Very Important and Highly Regarded Concept in the Military. Appearance is a very important andRead MoreDiscipline 1817 Words Ã |Ã 4 PagesDiscipline is of the utmost importance in order to ensure the efficiency of the military organization as a whole as well that of the individual units. Efficiency helps to ensure that goals are met and that the highest level of profeesionalism is maintained at all times. The level of discipline directly affects a soldiers conduct so the two concepts are directly related and of equal importance. Discipline is important in life as well as in the Army. The core values of the British Army are: courageRead MoreCorrective Action for Disrespecting Higher Ranking Military Personal1268 Words Ã |Ã 5 PagesThis essay is on tact, professionalism, respect and disrespect, as part of my corrective action for disrespecting higher ranking military personal. I will start this essay off with defining each of the subjects so that the reader may have a full understanding on what each mean. Tact is the first subject on which I am suppose to include in this essay, tact is defined as a keen sense of what to say or do to avoid giving offense; skill in dealing with difficult or delicate situations. The secondRead MoreDegradation of Discipline in the United States Army1452 Words Ã |Ã 6 PagesAbstract The need for discipline in the armed forces is well recognized, and the Uniform Code of Military Justice as well as the respective codes of conduct for the enlisted, warrant and commissioned officers of the military place a high priority on discipline. Despite the ongoing need for a well-disciplined military, some authorities have cited a degrading level of discipline in the U.S. armed forces in general and in the U.S. Army in particular. This paper examines the relevant literature to determineRead MoreBenefits of Military Service956 Words Ã |Ã 4 Pages1 Mandatory military service is a course to make a fit and capable citizen. First of all, military service can help ones character . More specifically it gives good tools so that people can work well in a team, be more organized in everyday event and good discipline. Secondly, it can offer education to people in need. Furthermore it will help people in bad neighbourhoods or is living trough a thought time and give those without the means to be in a home and have a job. Thirdly but not least mandatoryRead MoreMilitary Bearing Essay example851 Words Ã |Ã 4 PagesMilitary bearing is ones outward appearance. The sharp uniform, perfect haircut, and their motivation and pride in their appearance. Military bearing is the way you take pride in your accomplishments and the majority of your experiences. It is also the way you maintain your composure and contain your emotions at all times. even when some might think it is neccessary to speak ones thoughts, that is where military bearing comes into play and maintains the composure of the soldier himself. MilitaryRead MoreGood Order and Discipline1122 Words Ã |Ã 5 PagesGood Order and Discipline For the military leader, the maintenance of good order and discipline is essential for a military force to be effective. An undisciplined military force is a losing one (Hoversten). General Robert E. Lee was one of the greatest military leaders of all time and was firm when it came to discipline. It was important to him that his soldiers understood that, in addition to efficiency, discipline guaranteed a solderÃ¢â¬â¢s safety; that if his forces did not prepare themselves forRead MoreCustoms and Courtesies Us Army Paper1518 Words Ã |Ã 7 PagesMilitary Customs and Courtesies There are many traditions that have been established over the long history of the military services. These many traditions can be broken into numerous customs and courtesies. A custom is a way of acting in a manner that has been continued constantly over a long period of time. It is almost like a law. A courtesy is a way of displaying good manners and politeness when dealing with other people. Military courtesy conveys respect both up and down the chain ofRead MoreMilitary Bearing Essay618 Words Ã |Ã 3 PagesIn the United States Army, military bearing is the root in which every service member practices in order to carry out good discipline and ethics throughout their military careers. Army regulations and The Articles of the Uniform Code of Military Justice show us how a military service member should conduct themselves on a daily basis. All military soldiers have an obligation to conduct themselves like they are adults and to show respect to the ranks above them. If a Soldier fails to
Wednesday, May 6, 2020
Gun control is a very controversial topic, but banning every gun will not stop all the shootings that occur. Gun control can go in either direction of the debate. There is something that needs to be done to try to reduce as many shootings as possible, whether it is background checks for every gun purchase or required classes after buying a firearm. Banning every weapon, though that is classified as an Ã¢â¬Å"assaultÃ¢â¬ rifle or has a magazine that carries more than ten rounds is not fair to gun lovers who have never done anything wrong in their lives. If you think a gun with that much firepower needs to be banned, then you should also ban cars with extreme horsepower because why would a person need that much horsepower? Guns do not kill people;Ã¢â¬ ¦show more contentÃ¢â¬ ¦At the Columbine shooting, a school resource officer heard the gunshots, saw the shooters on the schoolÃ¢â¬â¢s patio, and shot back at the shooters, saving the lives of the wounded individuals at that locati on (Kopel A.13). In all of these shootings, if the Ã¢â¬Å"armed defendersÃ¢â¬ would have not had concealed weapon permits, many more people would have been slaughtered and then you would have heard CNN, FOX news, and MSN glorifying over and bringing so much attention to what they call Ã¢â¬Å"a terrible tragedy.Ã¢â¬ Extended magazines are another thing pro-gun control activists want to get rid of. Josh Richman from the article Ã¢â¬Å"Large Capacity Magazines: Second Amendment Right or Gun-ViolenceÃ¢â¬ noted that: Ã¢â¬Å"gun owner Kevin Silver, a 47-year-old tech executive from San Jose, admits Ã¢â¬Ë10 rounds is satisfactory for me in recreational, hunting and defense situations,Ã¢â¬â¢ but he said a 10-round nationwide limit on magazines wouldnÃ¢â¬â¢t do much to reduce gun crime or lower the body count at mass shootings. Besides, Ã¢â¬Ëif something like the L.A. riots broke out in my neighborhood, I would definitely want to have access to a few 30-round clips to protect my family and neighbors.Ã¢â¬â¢Ã¢â¬ Melinda Herman would also agree that you should not eliminate extended magazines if her situation turned out differently. Josh Richman from the article Ã¢â¬Å"Large Capacity Magazines: SecondShow MoreRelatedThe Issue Of Gun Control1384 Words Ã |Ã 6 Pagesaltercations involving a gun. In this country we have homeless people thatÃ¢â¬â¢s struggling in poverty. They can t find work, increasing inflation rates, an unstable budget, and more importantly, a problem with guns. Like everyone else living in rough environments, I am cautious about being the victim of a random shooting, but at the same time, I want to be able to protect my family at all costs no matter the situation. Guns affect each and every one of us on a day-to-day base. A gun put fear in ones heartRead MoreEssay On Gun Control1248 Words Ã |Ã 5 PagesViews on Gun Control Gun control is one of the few things in todayÃ¢â¬â¢s society that is a major problem and that is extremely prevalent in the United States. This phenomenon has been a controversy for decades that is still highly debated today. One of the reasons why this topic is so important is because of how dangerous firearms can be towards others or even yourself. Just in the past couple of years there has been multiple incidents involving firearms and death. For example, the shootings at SandyRead MoreDo you Really Need a Gun649 Words Ã |Ã 3 Pageschildren die from a gun accident, which means nearly three thousands children will die from a gun, weather it could be a murder, a suicide or an accidental death, it was still caused by a gun (ItÃ¢â¬â¢s Time for Gun Sense). I believe that there should be more gun control in the United States, because the fact that it is so simple to obtain a fire arm makes it far too easy for it to fall in the hands of someone that will use it the wrong way. I a lso believe there should be more gun control in the United StatesRead MoreThe Need for Stricter Gun Control Laws Essay1606 Words Ã |Ã 7 Pagesmost definitely necessary in the United States. Gun control policy must become much stricter due to the following reasons: 1) more guns lead to higher homicide and suicide rates, 2) most massacres involve legal weapons, 3) modern militias would not work against the U.S. military forces, and 4) other countries have seen successful results after implementing gun control. This essay will attempt to further explain these four factors and prove why gun control laws have to be strengthened in the United StatesRead MoreControversy Over Gun Control Laws1177 Words Ã |Ã 5 PagesThe term Ã¢â¬Ëgun controlÃ¢â¬â¢ is used to show the regulation of selling, owning and use of guns. This means there is going to be a lot of controversy regarding this, making it a very touchy topic for a lot of people in the world right now. Gun control laws vary greatl y, for example in places like the United Kingdom, where the gun laws are so strict that even police officers arenÃ¢â¬â¢t allowed to use them. Only special task forces within the police departments are. Compared to places like the United States,Read MoreEssay about Gun Control is Racial Discrimination1230 Words Ã |Ã 5 PagesGun violence is one of the most serious problems in the United States. Each year in the U.S., more than 35,000 people are killed by guns, a death rate much higher than that in any other industrial nations. In 1997, approximately 70 percent of the murders in the United States were committed with guns. However, ironically, the United States also is the country that has the most gun control laws. Gun control laws generally focus on passing legislationÃ¢â¬âby local state, or national governmentÃ¢â¬âto restrictRead MoreGun Control And Covering The Shot Hole1626 Words Ã |Ã 7 PagesApril 17, 2016 Ã¢â¬Å"Gun Control, and Covering the Shot HoleÃ¢â¬ Today in the present times of the United States, we have a problem concerning firearms and the misuse of them. We have guns with bodies on them being traded and sold across the U.S and used for criminal activities, and we have too much access in gun stores to heavy capacity magazines, and automatic assault rifles. Ã¢â¬Å"Gun ControlÃ¢â¬ is the term that identifies the problems we have with firearms today, and it tries to take those problems and dim themRead MoreA Good Guy With A Gun882 Words Ã |Ã 4 Pages Ã¢â¬Å"ItÃ¢â¬â¢s Really Hard to Be a Good Guy with a GunÃ¢â¬ by Adam Weinstein focuses on the issues that surround having a concealed weapons license. Weinstein mentions that while he still has a concealed weapons permit he no longer carries around a weapon because he is unsure if he could appropriately identify the right time to use it. Weinstein also addresses how gun violence is increasing and how Ã¢â¬Å"good guys with gunsÃ¢â¬ are unable to use their weapons to re duce this statistic by properly protecting themselvesRead MoreImportance Of Gun Control780 Words Ã |Ã 4 Pages Gun control should be more strict. First,More gun control laws would reduce gun deaths. Next, Guns are rarely used for self defence.Finally, Enacting gun control laws such as mandatory safety features would reduce the number of accidental gun deaths. Now here comes the proof of why the laws should be way more strict on who they sell guns to. According to https://gun-contbh|rol.procon.org/ More gun control laws would reduce gun deaths.First off, They believe this because About 200 Americans goRead MoreSpring 2016 : Fear Gun Control Essay1488 Words Ã |Ã 6 PagesFear Gun Control In Worldwide, Fear of Gun Control has been a big issue for our nation among many decades in which I persuade my audience that we need to look into stricter gun laws, more protection for our nations, how to limit gun control, and the situation of natural gun rights are being affected. Not only is it causing Americas the fear of losing their weapons, but because of gun control people see the use of guns of protection. Although, it has come to a point to find a solution of gun control
Life, Death, and The Handmaid's Tale Essay Topics Think of something you're not permitted to do but wish you could. Your character has the opportunity to move to a different town. There's more than 1 sort of freedom,' explained Aunt Lydia. The Garden of Eden was made by God to be able to let Adam and Eve live in peace and to have the ability to reproduce. Completely free Handmaid Tale essay samples can be found FreeEssayHelp with no payment or registration. All this, in addition to the central problem of female autonomy, when taken together demonstrate that the novel is basically a commentary on the direction that history appears to be taking us. This is true with The Handmaid's Tale. In A Handmaid's Tale' religion is an important theme, possibly the most dominant. Before you commence writing your essay, you should study the sources pertinent to the possible subject, and make certain you have enough evidence to hold up your thesis statement. Conclusion consequently, the religious motifs are extremely strong in the Atwood's novel. The thesis statement usually appears close to the start of a paper. It should remain flexible until the paper is actually finished. Offred and Moira are extremely different men and women. Children adore the thrill of the adventure and attempting to find out how the characters will escape the predicament they find themselves in. What's more important, The Ugly Duckling persuades its readers that it doesn't matter who you are now, the only meaningful issue is who you wish to become later on. Changing a few of the elements in a familiar story is a remarkable method to find out more about how to compose a fairy tale! Women and men don't make love anymore. The Handmaid's Taleessay proves that although the novel is an exaggeration, it portrays the simple fact that women continue to be oppressed in today's world. The Do's and Don'ts of the Handmaid's Tale Essay Topics The principle to keep in mind is that if you attempt to do too much, you wind up doing less or nothing in any way. It is essential for every human to comprehend who he or she is and what's their purpose of being here. It's obvious that if the religious laws are promulgated, there is not any way of refusing it because there's no political process that may be utilised to argue with this. Explain the factors for this resentment and talk about it s final effect. Things You Won't Like About the Handmaid's Tale Essay Topics and Things You Will These short exercises are a great way for students to get to understand their characters further. Following are several types of essay topics for students that are categorized in many sections so you can easily chose the topic depending on your need and requirement. It's possible to come up with a comprehension of the character from her description of herself. To want is to get a weakness. Everyone can take away some excellent values from it. Everyone can take away some excellent values from It. Nonetheless, the novels underline the use of charge cards, effectively depicting a government desperate to resist pollution and other challenges of today's world. Within this series I have a little cameo. Those vivid manifestations of the growth of religions couldn't pass unnoticed by Atwood who was concerned about the hazards of fundamentalism. Atwood takes a frequent setting that's the United States known to us as the most effective democracy on the planet and takes issues which impact the world these days and uses these facets of life to create a horrifying dystopian novel. Offred, as a result of creation of Gilead, is put in a precarious position in society. Gilead is actually the United States of america, Massachusetts. Gilead is frightening since it presents a mirror image of what is going on in the world around us.
Thursday, April 23, 2020
The presence of Chineese hospitable local partners In our marketing communication which is also called the integrated marketing communication, we found out that the the local Chineese partners were hospitable to the marketers.Advertising We will write a custom essay sample on Marketing Communication and Strategies in Communication Campaign specifically for you for only $16.05 $11/page Learn More They were also able to adapt the Abercrombie Fitch companyÃ¢â¬â¢s messaging, communication and brand image to fit the mature and sophisticated chineese consumer. As we were pursuing Chineese retail and marketing strategy, we also found out a vast majority of potential sales base offered by the population. An example in this case that promoted the market adoption in this case include the willing Chineese who could work as staff for Abercrombie Fitch company. Chineese staff employed promised to attend to customers warmly which ensured a potential market for the company. ChinaÃ¢â¬â¢s unique cultural practices that match the brand Our business company, Abercrombie Fitch, is based in America. However, it is assessing the potential market for its brand products in China. The business is specialty retailers, that operate stores and engage directly in selling of its products to Chineese consumers. The traded products are sportswear, including knit, woven shirts, graphic shirts, fleece sweaters, and jeans brands among others. The reason why I chose China to be the export market is because of its unique cultural practices. They have a vast population number with diverse cultural practices that would call for a diverse grooming. The response to this would be provided only by the companyÃ¢â¬â¢s diverse products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Luxury lifestyle in China suits the brand The chosen brand fits Chineese consumption as the e xport market. This is because youths describe its products as an aspiration casual luxury, that is the lifestyle. China has an increasing fashion consciousness. Their culture promptly promoted the sale of products such as thongs and bikini. This, however, led the Abercrombie Fitch Company to be sued with allegations of promoting prostitution as we found out in our market research. Chinese biggest population provides market for the selected brand China is one of the countries and with the largest population in the word. Most of its population is engaged in sports and arts activities. Those in martial arts and tae Kwon would easily acquire their training attires from Abercrombie Fitch company. This big population as we found out provide a high purchasing power which could easily make China to be a potential market for the export of the companyÃ¢â¬â¢s products. Chinese majority aged between 18-22 years Since the inception of the Abercrombie Fitch companyÃ¢â¬â¢s product in most c ountries, the management have recorded a tremendous sale of products which fit the young people aged between the 18-22 years. This made the copany to produce more supply of the product with the target to this group. In China, a larger percentage of population belongs to this age bracket. This has led to development of a great potential market for the products of Abercrombie Fitch company in China. Franchise of Abercrombie Fitch company of Chineese market There is an area monopoly of the Chinees market by the company. This means that the company dorminated the Chineese market with their product since there was no any other company with an established market within the region.Advertising We will write a custom essay sample on Marketing Communication and Strategies in Communication Campaign specifically for you for only $16.05 $11/page Learn More This provided the company with great opportunity of expanding its stores within the region. Franchising has p rovided Chineese with business opportunities over the time. The growth of Abercrombie Fich company in China has led to an icrease in ChineeseÃ¢â¬â¢s economy as a result of the companyÃ¢â¬â¢s franchise business. This led to production of widely loved Chineese products like automobile, phones and other lectronics which owe their success in part to the franchising model. This made China to have a population wth a high purchasing power necessary for the introduction and adoption of the Abercrombie Fitch companyÃ¢â¬â¢s products. References Fill, C 2009, Marketing Communications: Interactivity, Communication and Content, 5th ed., Pearson, Essex. Meenaghan, T 2004, Ã¢â¬Å"The role of sponsorship in the marketing communications mixÃ¢â¬ ,Perspectives on Marketing Management in Ireland, vol. 2 no. 3, pp. 257. Mohr, J John, R 2010, Ã¢â¬Å"Communication strategies in marketing channels: A theoretical perspectiveÃ¢â¬ ,The Journal of Marketing,vol. 1 no. 1,pp. 36-51. Reichert, T Cour tney, C 2004, Ã¢â¬Å"An update on sex in magazine advertising: 1983 to 2003Ã¢â¬ ,Journalism Mass Communication Quarterly, vol. 81 no. 4,pp. 823-837.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Rothschild,L 2009, Ã¢â¬Å"Marketing communications in non business situations or why itÃ¢â¬â¢s so hard to sell brotherhood like soapÃ¢â¬ ,The Journal of Marketing, vol. 2 no. 1, pp. 11-20. Schultz, E 2002, Ã¢â¬Å"Integrated marketing communicationsÃ¢â¬ ,Journal of Promotion Management, vol. 1 no. 1, pp. 99-104. This essay on Marketing Communication and Strategies in Communication Campaign was written and submitted by user Emelia H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Tuesday, March 17, 2020
General Motors Powertrain Group plant, Fredericksburg Free Online Research Papers General Motors Powertrain Group plant, Fredericksburg Joe Hinrichs has been named the new manager of the General Motors Powertrain Group plant, Fredericksburg. This plant is responsible for the manufacture of Torque Converter Clutches, an essential part in the marriage of automatic transmissions to automobile and truck engines. Hinrichs is a former engineer and recent graduate of the Harvard School of Business. Hinrichs has been charged with implementing a new process improvement program, driven by a new carbon fiber friction pad technology. HinrichsÃ¢â¬â¢s success at the Fredericksburg plant is based on his ability to gain buy-in from union leadership, supervisors and employees though his gradual introduction approach. Hinrichs does not attempt to Ã¢â¬Å"rock the boatÃ¢â¬ more than is necessary and seems to understand the unique relationship that exists in this union-shop. One of the essential machines in the plant has broken, leaving Hinrichs with no other solution but to fix the broken machine. Three alternatives surface within minutes of HinrichsÃ¢â¬â¢s discovery of a problem. One is to repair the machine, the second to replace the machine, and the third option to replace the die and either repair or replace the machine. It is my recommendation that Hinrichs replace the machine with new parts, ensuring the longevity of the asset and creating a symbolic gesture of good will with the laborers. Development on the new die and process improvement should continue, though at the slower buy-in speed thatÃ¢â¬â¢s been socially accepted by union leaders, supervisors and employees of the plant. Background Joe Hinrichs (29), the youngest plant manager at General Motors, has been assigned to the Fredericksburg, VA plant. A recent graduate of the Harvard School of Business (MBA), Hinrichs a former engineer, is eager to begin his work at Fredericksburg. This installation is responsible for producing all of the Torque Converter Clutches (TCC) used to manufacture automatic transmissions for GM. In 1996 Hinrichs took-over the management of the Fredericksburg plant with a budget that he believed under funded based upon the necessity of expense at Fredericksburg. Based on an analysis of the prior yearÃ¢â¬â¢s figures (1995), Hinrichs believed that he could possible be over budget in the current fiscal year (1996). The Fredericksburg plant build in 1970 by Westinghouse, then sold to GMÃ¢â¬â¢s Delco in 1978, is one of the smallest plants in the Company (average plant size is 2,400; Fredericksburg has 307). Though itÃ¢â¬â¢s small it has a crucial role in supplying TCCs to four Michigan plants and one French plant. Hinrichs has been charged with revamping the way in which the plant produces TCCs. The traditional model of assembly line work, where one worker added a piece to the final product, is being phased out in favor of worker cells. These cells are designed to make the production assembler responsible for the entire process, not just one piece of the final product. Test groups have shown that productivity increases, while quality also improves. These increases in productivity and decrease in rejects directly relates to the reduced need for laborers. Fredericksburg became part of the Powertrain Group in 1993, an initiative to bring out the synergies amongst the plants which produce the critical engine and transmission components for General Motors. The plant is capable of producing 22,000 TCCs of 26 different models each day, over three shifts. The implementation of the worker cells has been shown to be effective with laborers and union leaders accepting the new work without must resistance. Assessment of Change Implemented It is my opinion that Hinrichs has done an excellent job of engaging the work force in his plans to revamp the way in which the Fredericksburg plant produces its product. I applaud his technique of using the strike to reduce overtime from the employeeÃ¢â¬â¢s pay, while offering them something that no other plant manager would have done: a job when they should be laid-off. This single act is the reason why Hinrich has been so successful in building trust and establishing a respectful relationship with the laborers. HinrichsÃ¢â¬â¢s approach to engage union leadership, supervisors and workers in the change process in one that works well in this type of manufacturing setting. By slowly introducing new projects and processes, he allows all plant employees to voice their concerns and objections. This allows them to fell as though they are a part of the team and not just an outsider whoÃ¢â¬â¢s being forced to comply with a new corporate mandate. I believe that the size of the Fredericksburg plant also has enabled Hinrichs to be successful in the implementation of his goals. From the information presented in the case, it appears that he has the support of the majority of the union leaders and senior workers. With this support, many of the younger laborers will respect their union leader and senior laborers opinion; thus, accept HinrichsÃ¢â¬â¢s improvement suggestions. HinrichsÃ¢â¬â¢s deployment technique presented in the case, in which he doesnÃ¢â¬â¢t favor any one area over the other, also helps to prevent departmental jealousy. Much of the change by which Fredericksburg assembles TCCs was brought about by engineers and corporate officials looking to improve the performance of TCCs and the plant, itself. Hinrichs has basically been set as the facilitator of the change, though is capable of adapting the change as he sees fit. The major driving force behind the movement from traditional assembly to work cells was the development of a new carbon fiber material used to improve the performance of the TCC. The work cells are a more effective and efficient way to produce more of a higher-quality product though less inspection. In addition to his normal operational budget, Hinrichs has been given a $30 million budget to invest in new equipment and tooling. According to Hinrichs, Ã¢â¬Å"the $30 million offered an opportunity not only to make the necessary changes for the carbon fiber, but also to make process improvementsÃ¢â¬ ¦we are able to incorporate job changes and quality improvements into the changeover process.Ã¢â¬ One of the major points of potential failure that I believe Hinrichs has done an excellent job of managing is the union resistance to change and lay-offs. Rather than force employees and management to go through lay-off procedures, Hinrichs finds ways for existing employees to keep their jobs, while positively affecting plant performance. One instance of this is moving inspectors to producers. After the movement, the old inspectors commented on how great it was to actually control their own output and obviously increase productivity. Main Problem Affecting the future success and continued process improvement at the Fredericksburg plant, the main press responsible for stamping and boring of the TCC shell ceased to function. Hinrichs knew that this press could potentially be a problem and as a result ordered the plant to keep an extra dayÃ¢â¬â¢s worth of TCCs housing on hand, should the machine quit working. Hinrichs now is faced with several costly decisions that must be made about the repair and/or replacement of the new machine. Possible Solutions to Problem Option One: This is the most cost-effective option ($75,000) and enables the plant to become fully operational again within twenty-four hours. This option would allow the plant to maintain its full production schedule by using the internal supply of TCCs while the press is repaired. There are negative connotations associated with this option, however. In order to repair the press within the twenty-four hour window, it would be necessary to hire an outside vendor. Union officials would see this as an attempt to take away internal union jobs and could potentially lodge a protest. Option Two: This option would repair the existing press with new parts, essentially making it a brand-new press. This option is more costly than option one both in terms of material cost and temporary production costs. The cost to replace the parts is estimated to be $210,000. Additionally, because there is only enough stock of TCC shells to last one day, three days of TCC shell production would have to be out-sourced at a premium of $2 per TCC. Based on the information presented in the case, demand is 22,200 units per day. The calculation below attempts to estimate the increase in cost that Hinrichs must account for. Adding this to the parts estimates makes the total cost of option two approximately $343,200. Additionally, Hinrichs believes that he will be able to reduce a full-time job devoted to the maintenance of the old press. Using the estimates from the case, the average employee makes $74,000 per year in pay and benefits. 22,200 x 3 = 66,600 x $2 = $133,200 (Cost to Outsource For Three Days) Option Three: Regardless of wither or not the press is repaired or replaced with new parts, a third option presents itself. A group of engineers and production staff have been working on a die that would cut down the amount of extra work required for the shell of the TCC. The goal of the group was to produce a die that could not only stamp and bore the TCC but also make the necessary holes for the rivets at the same time. This drill out rivets? [chrome] ?would change the current process from: stamp/bore [chrome]. ItÃ¢â¬â¢s been suggested that this process?to: stamp/bore/rivet improvement would illuminate 3 jobs on each of the three shifts that had previously been dedicated to drilling the holes for the rivets. There is a great deal of uncertainty as to how well this process improvement would work and how long it would take to fine-tune the die. In addition to the costs associated with option one or two, an additional capital investment of $250,000 would be required to have the die manufactur ed. Additionally, $577,200 would be incurred in outsourcing costs for the thirteen day period that the plant would be without shells while the die was being made. Recommended Solution to Problem Due to the possibility of a backlash with the union leadership and members, I do not believe that opinion one should even be considered. After all of the work that Hinrichs has made to strengthen management/union relations, I fell that it would all be lost if he were to hire an outside firm to repair the old press. Option number two represents the most effective solution, to me. This option would not hinder relations with the union as badly as option number one. In fact, Hinrichs could make this press a symbolic gesture to the employees showing his commitment to the plant and its people. The cost associated with this item would not completely be $334,200. In this case, we would be able to take a portion of the $74,000 off the top, because an employee would no longer be required to work maintenance, he or she would be able to move to a value-added area of the plant and generate revenue. As presented in the case, itÃ¢â¬â¢s not possible to fire people when there is no work for them, though through the movement of one employee to a revenue generating department, I estimate a 60% savings in wage (74000 * .6 = $44,400) which can be taken off the total cost to implement. This makes this project cost $289,800. This option would be the easiest on Hinrichs long-term budget and also on union relations a s only one employee would be asked to relocate to another position within the plant. I do not believe that option number three would be a viable solution for Hinrichs at the present time. It is in my opinion that this is a better long-range solution to the press-problem, though it has yet to be proven an effective technology. There has been time spent by both the engineering and production staff with the old press to resolve the problems related to this new die, though it is still an experimental technology and should be treaded as such. A large capital investment ($250,000) would only be recommended if the process were ready for production. Based on the information presented in the case, this technology has yet to be proven. Furthermore, Hinrichs would encounter major union and labor resistance if he were to suggest that nine laborers (three from each shift) were going to have to be displaced into another area of the plant without giving them proper time to buy-into the idea. It is important to note here that there is a potential for salary savings when the nine emp loyees are moved from the rivet drilling unit to a work cell. Because theyÃ¢â¬â¢re already adding value to the final product, IÃ¢â¬â¢ll estimate their benefit at a lower rate (30%). Using the example from option number two, the total cost for option number three could be discounted by $199,800. With this savings, it still cannot be justified to make the capital investment in the new die. Hinrichs must approach this press problem in a much more expedient manner than he approaches the rest of the process improvement. However, it is important not to overlook the relationships that heÃ¢â¬â¢s been working so diligently to build with the union leaders and laborers. Hinrichs must consult a few of the most influential plant leaders about what they would suggest doing about the broken press. In order for the solution to be accepted by union leaders, supervisors and employees, buy-in must occur. Hinrichs should approve the second option, only after he has gained significant buy-in. Work to improve the press operation should also be undertaken. The die solution appears to be viable. First, the bugs must be worked out of the current die and secondly, the issue of what to do with the nine displaced workers must be resolved. The die project should continue and be evaluated again within six months time. While engineers and production are working on the problem, buy-in to the project should be a priority for union leadership and the rivet operators. Convincing the rivet operators over a period of time that their skills could be better used in a work cell would be an effective way to gain union buy-in. Additionally, it appears that Hinrichs is most effective when heÃ¢â¬â¢s able to give implementation of a decision longer than twenty-four hours. Finally, the new die should be tested during the Christmas holiday down-time and installed. Research Papers on General Motors Powertrain Group plant, FredericksburgRiordan Manufacturing Production PlanBionic Assembly System: A New Concept of SelfGenetic EngineeringTwilight of the UAWMoral and Ethical Issues in Hiring New EmployeesThe Project Managment Office SystemOpen Architechture a white paperResearch Process Part OneLifes What IfsAnalysis of Ebay Expanding into Asia
Sunday, March 1, 2020
Meet vs. See - Learn the difference [English Grammar Lesson] Quick answer: Use MEET for the first time you see someone or when you are seeing them because you have plans or an appointment. Use SEE for all other situations. Consider this scenario: Sandra and I grew up together, but I hadnÃ¢â¬â¢t seen her in years. So, when she moved back to Boston, I suggested we get coffee and catch up. We met at my favorite cafÃ ©, and it was so nice to see each other! After hours of talking, we decided to get together again for a barbecueat her new house so I could meet her kids. Meet and See are two words that are often swapped, though not always correctly. They both can be used for spending time together, so itÃ¢â¬â¢s tricky to use the correct one. LetÃ¢â¬â¢s break down the paragraph above to look at how these words should be used. MEET is used to talk about the first time you see someone. After hours of talking, we decided to get together again for a barbecueat her new house so I could meet her kids. In the sentence above, the speaker has never met SandraÃ¢â¬â¢s kids before, so this will be the first time she lays eyes on them. But, and this is where it gets confusing, MEET can be used when you make an appointment, have plans, or schedule something. So, when she moved back to Boston, I suggested we get coffee and catch up. We met at my favorite cafÃ ©Ã¢â¬ ¦ Other examples are: LetÃ¢â¬â¢s meet at 3 p.m. on Friday to discuss the project. The managers will meet at noon on the first Tuesday of the month to review progress. *The word meeting, so often used in business, comes from this second of use of meet, because a meeting is essentially a scheduled plan or appointment. SEE is used for spending time with someone when it is not the first time. Sandra and I grew up together, but I hadnÃ¢â¬â¢t seen her in years. Ã¢â¬ ¦and it was so nice to see each other!